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Customer Case
 
By Vera Stoefs, Panasonic Energy Europe
Spring 2010
 
Panasonic Energy Europe Customer Cockpit built with Ometa Solutions 
 
panasonic2.pngPanasonic Energy Europe is the world’s largest battery manufacturer. Its headquarters are based in Brussels and its extensive sales force sells consumer batteries in over 30 European countries. The Panasonic Enery Europe sales team continuously had to search through different systems and folders in order to collect customer data: the ERP database, folders with open orders and invoices, unstructured data in mailboxes, … Not very efficient. Moreover, Ometa was asked to come up with a solution that didn’t involve a lengthy development route. 
 
SharePoint and SAP were both used extensively within the company walls. SharePoint’s user friendliness made it the preferred platform for the sought after solution. So Ometa created a customer cockpit in SharePoint where information can be harvested from all the different data sources. No changes to the back office systems, no learning curve, no long and expensive development stage. 
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Part of the Sales Force now already has access to all customer related information through the cockpit. Without having to perform a complex search operation.
 
Moreover, sales representatives can now be sure they’ve got all the relevant data.  
 
Company Profile Snapshot 
 
Panasonic Energy Europe is the world's largest battery manufacturer and is part of the Panasonic Energy Corporation (PEC) in Japan. PEC is one of the world's leading companies in the field of electronics and electrical products. It develops and produces high-technology household appliances, audio-visual appliances and network components for consumers and industrial companies. Over the past 30 years, Panasonic Energy Europe has established a comprehensive sales network, bringing portable energy to everyone in more than 30 countries throughout Europe. Panasonic Energy Europe develops, manufactures and markets the batteries that power both the present and the future.
The European headquarters are located in Belgium (Brussels), the company has factories in Belgium (Tessenderlo) and Poland (Gniezno). They produce over a billion batteries each year. The comprehensive Panasonic offering includes oxyride, alkaline, zinc carbon, rechargeable, photo lithium, silver oxide, zinc air, coins and torches.